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Sleep tourism has taken the leisure tourism trade by storm with a predicted market worth of $400 billion within the subsequent 4 years. Laura Busby, Commercial Director, Good Travel Management shares extra.
“In an atmosphere the place worker burnout is on the rise and the 2 commonest psychological well being implications of business travel are exhaustion and stress, this wellness-backed development seeks to prioritise self-care and sleep by superior tech, AI and different conventional therapies.
“The query is, might this develop into a outstanding business travel development?
“The rise of sleep tourism has already been famous by massive trade gamers, resembling Hilton which discovered relaxation and recharge to be the largest travel development throughout all generations for 2024.
“Many lodges have jumped on this development by providing sleep-specific packages, whereas airways resembling Air New Zealand are set to introduce bunk beds of their financial system class cabins from September, designed to reinforce the travel expertise of financial system class passengers and provides them the possibility to sleep comfortably.
“There is rising consciousness of the significance of sleep on our total bodily and psychological well being. Business travellers typically really feel the destructive results of jet lag and lack of sleep on this regard. This is an thrilling prospect for business travellers who would little question profit from worthwhile sleep earlier than a busy work journey filled with conferences and shows.
“Although that is an extra price for a business’s travel finances, it’s arguably a worthwhile funding as a result of safeguarding and nurturing worker wellbeing will improve staff’ productiveness and their skill to drive long-term business worth. “Travel administration corporations play an essential function in serving to companies obtain this by constructing worker well-being into business travel insurance policies, together with personalised travel programmes that mix business with leisure, often known as bleisure.
“These bespoke travel policies include dietary requirements, exercise routines and options for entertainment nearby, giving employees the chance to unwind and alleviate stress throughout their business trips. Sleep tourism options could be a new addition worth including.”
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